COLLABORATIONS
BERO, non-alcoholic beer co-founded by Tom Holland held its first pro am event at London’s Padel Social Club in partnership with AD/vantage, Reserve Padel and WME/IMG.
The experience was elevated thanks to the participation of the World #1 Arturo Coello and celebrities like Jay Shetty and Stormzy who joined the event.
BY3 collaborated as operational coordinator of the event.
BERO, non-alcoholic beer co-founded by Tom Holland held its first pro am event at London’s Padel Social Club in partnership with AD/vantage, Reserve Padel and WME/IMG.
The experience was elevated thanks to the participation of the World #1 Arturo Coello and celebrities like Jay Shetty and Stormzy who joined the event.
BY3 collaborated as operational coordinator of the event.
We’re proud to have been collaborating this year with team Advantage at the second edition of the Hexagon Cup.
We worked as Team Coordinator helping with all the operational needs of the 2024 Champions and team owned of the Arran Yentob.
Team Advantage said: ‘It has been a real pleasure working with By3 – true partners, operating professionally, and importantly with a great sense of fun. We look forward to more in the future’
Team Advantage said: ‘It has been a real pleasure working with By3 – true partners, operating professionally, and importantly with a great sense of fun. We look forward to more in the future’
The Hexagon Cup 2025, held at Madrid Arena from January 29 to February 2, was a groundbreaking padel tournament that attracted over 30,000 attendees.
Featuring teams owned by global sports stars, the event brought together male, female, and Next Gen players in a unique competition format.
BY3
Player Ambassadors
At BY3, we’re truly excited to have some of the UK’s top padel players as our official ambassadors!
Their passion, hard work, and talent on court perfectly represent what we’re all about — and together, we’re on the way to keep growing together!
⚡ Chris Salisbury
Represented Great Britain at 2 World Championships and 1 European Championship. Current LTA #1 (2025). Multiple Grade 1 titles and National Club Champion.
⚡ Sam Macneil
Reached LTA #1 in 2023. Scotland’s top-ranked player and 3× National Club Champion.
⚡ Muse S. Armengol
Former LTA #1 in both U18 & U16. Finished 3rd at the 2025 National Team Championship.
We’re proud to have them as part of the BY3 family!
Partnerships
“We’re partnering with BY3 Events
This partnership strengthens our growing presence in the UK, as more clubs choose Padel Mates to manage their operations and enable high-quality event experiences through partners like BY3.
With the UK padel market booming, it’s more important than ever to work with professionals who understand both the sport and the standards it deserves.
BY3 is built on the belief that every event should be run to the highest possible standards. Together, we’re now offering clubs and brands the tools to deliver standout experiences — all powered by Padel Mates.
All BY3 events will be run through the Padel Mates platform.”
